Blogging on the Job

I'm sitting here in the library (at work, naturally...what else would I, an English graduate student, be doing here?), and I've come across an interesting article in the journal Advertising Age. In his article "Counting Cost of Blogs," Bradley Johnson states:

U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. About 35 million workers - one in four people in the labor force - visit blogs and on average spend 3.5 hours, or 9%, of the work week scoping them, according to [our] analysis...Forget lunch breaks - bloggers essentially take a daily 40-minute blog break.

40 minutes? Man, you guys are behind! You should get a low-paying job in a university library and work from - oh, let's just say 1:00 until 9:00. A mere 40 minutes of blog-reading and posting is simply not enough. Anyway, I'm just glad to see that I'm hovering way above average here. (And, just so you know, I'm going to have to take issue with his use of the word "waste" in the first sentence. He clearly hasn't read my blog.)

He closes the article with this thought:

Technorati, a blog search engine, now tracks 1.9 million blogs, a number that has doubled about every five months for the past three years. If that growth were to continue, all 6.7 billion people on the planet will have a blog by April 2009.

6.7 billion blogs, and this one will probably be the best one you'll ever read. Aren't you lucky? Now go and validate these statistics - READ MORE BLOGS.